Is It Real Growth or Referral Fraud?

As an online business, nothing's better than watching your customer base grow. Savvy and proactive companies offer various incentives to entice new users, ranging from referral credits and promotional codes to limited-time deals and new customer coupons. Whether measured by the number of transactions, social media followers, or accounts, growth metrics are usually linked to success. But what happens when a growing number of users instead correlates to an increase in overhead costs?

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Card Testing, Chargebacks, and Nonprofit Donation Sites

What do you get when you take a good cause, create a simple donation form to fund it, and then promote it with a clever social media campaign? Hopefully, you attract a ton of enthusiastic folks who want to pull out their wallets and give generously to fund your cause. But there’s also a not-so-bright side effect of this popularity – you may also attract a cadre of opportunistic fraudsters, using your campaign to quickly test stolen credit cards then moving on to make a fast profit.

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How ClickMechanic Put the Brakes on Fraud

Have you ever struggled to find a reliable mechanic? Well UK-based ClickMechanic created their marketplace app to connect trusted mechanics with car-owners in need. Working in real-time, ClickMechanic offers users quotes and mechanic-matching, while it empowers mechanics to invoice and communicate directly through the app. With all of the cars on the road today, ClickMechanic's site saw thousands of bookings every month.

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